A perfect fit
Posted by AV Flox on Oct 2nd 2014
Finding the right bra for oneself (or a lover) can be a challenging task, as size-labeling systems vary from manufacturer to manufacturer, with no single international standard to go by. Thanks to a phenomenon known as "vanity labeling," some manufacturers even deliberately mislabel the size of the band that goes around the torso, which complicates matters further.
Well, no more. Meet ThirdLove, a company that cares about comfort as much as it cares about sex appeal. They have a sizing system that is not only true to life, but has cups that run from A to E in increments of half. Even better, proper sizing is easy to determine via their free iPhone app, which converts two photos into the best fit using image-sensing algorithms.
And, of course, everyone who's ever wanted to buy a woman the perfect bra can breathe a collective sigh of relief.